Supporting Our Troops
The Back Story
Many people are motivated to go out of their way to put a smile on the face of those who serve. That’s exactly how Ale-8®’s military initiative started, by people going out of their way.
A determined mom of an active duty soldier went out of her way to fulfill her son’s request for a taste of home. She called an Ale-8® employee who was honored to receive the call and determined to help. Ale-8® took the time to navigate postal regulations and carefully prepared the package of Ale-8® cans to arrive safely. The company’s respect for military service sparked them to donate the Ale-8®, asking only to be reimbursed for the shipping charges.
The passion for military support doesn’t end there. Ale-8® also works with Operation Military Cheer, a toy drive for the Kentucky National Guard dedicated to fullfill the needs and wishes of military families during the holidays.
Today, over 3,500 cases have been shipped overseas
It was simply the right thing to do, and Ale-8®’s been doing it ever since