Pass The Bottle
Years of unconditional loyalty followed. Tried and true, the company and the family secret stayed protected through four generations. In the fall of 2009, Wainscott’s great-great-nephew Fielding Rogers, at age 28, became the youngest family member in Ale-8 history to assume the leadership role.
Rooted in tradition, Rogers was confident that being made from scratch is the only way. As this generation’s steward of the family secret, he climbs a spiral staircase with the key to the secret batching room. Here, he mixes the secret formula, batch by batch, following his great-great-uncle’s handwritten notes that hang on the wall. To this day, every single Ale-8 that is sent out into the world originates in small batches from his hands.